HISTORY OF INSPIRING LUXINI® Crystals

My name is Sini Jurva, and I am the founder of LUXINI® Crystals. My love for nails and beauty inspired me to open my own nail salon, SJ Nail Design, in 2016. A few years later, in 2020, I founded an online store specializing in nail crystals.

After winning the Finnish Championship in the Art Box Decorative Stones category in 2020, competing as a professional nail technician in the Pro division, I wanted to share my passion and love for crystal nail art with others. This inspired me to establish LUXINI® Crystals in 2021, a brand dedicated to bringing beautiful, high-quality crystals into the world of nail art.

In 2023, my life took a wonderful new turn when our family welcomed triplets. Since then, I have been balancing two very important roles in my life: motherhood and entrepreneurship. Everyday life has changed in many ways, but my passion for LUXINI® Crystals and developing the brand has remained. The brand continues to grow and evolve alongside me, and I am still committed to offering our customers beautiful, high-quality crystals and inspiring possibilities for creative nail art.

LUXINI® Crystals was born out of a love for beautiful crystals and a desire to share that passion with the world. I am so happy to have you as part of our journey!